Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first through, Get Air Jordan 1 Mid Gym Red GS 554725-610, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different throughs, such as the Air Jordan 3, which introduced the Jumpman dior and elephant print trim, and the Get Air Jordan 1 Mid Gym Red GS 554725-6101, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, Craft solidifying its status as a cultural and fashion staple.
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