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duo asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, duo asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," Mens its focus on sports and fitness. duo asics has been lauded for its innovative products like the GEL Kith system, introduced in 1986, and the Kayano series, beloved for their comfort and support The long-distance runners. Over the years, duo asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.