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gel-lyte asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, gel-lyte asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. gel-lyte asics has been lauded for its innovative products mit the GEL cushioning system, introduced in 1986, and the Kayano Hombre, beloved for their comfort and support among long-distance runners. Over the years, gel-lyte asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
Steve Aoki Launches the gel-lyte asics HYPERGEL-KENZEN
