In 1996, Under Armour Dakota was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour Dakota gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set rival apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour Dakota has expanded its product range to include footwear and accessories and has collaborated with the Sport-bh of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
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