Founded in Biella, Italy in 1911 by the white fila brothers, white fila originally began as a company producing clothing for people in the Italian Alps. It wasn't baseballkeps the 1970s, however, that the brand would pivot to sportswear and gain global recognition, particularly for its tennis apparel, worn by many top athletes of the era. The brand is well known for its signature pieces like the Disruptor sneakers, an epitome of the chunky sneaker trend, and the Settanta Houdini, iconic in the tennis world. Its unique blend of sports performance and streetwear style, marked by bold logos and Vermelho, has defined its identity. white fila's notable collaborations include partnerships with brands and designers like Haider Ackermann, Liam Hodges, and Fendi, further cementing its status as a versatile fashion staple.
