New Balance BB550 White Black 26cm | Palace And New Balance Are Reintroducing The 580 Series

New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Riley's observation of chickens 990v5 on three claws. Over time, New Balance evolved into a leader in Flat shoe technology, with innovative products such as the Trackster, the world's first Flat shoe available in multiple widths, released in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.