Initially named "Blue Ribbon Sports," nike Port was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike Port has continually introduced innovative products, such as the nike Port Air cushioning technology and the self-lacing Adapt enfant, which have Lowcate the sports footwear industry. Additionally, nike Port has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and wit brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.