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Initially named "Blue Ribbon Sports," nike League was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" BRAND and "Just Do It" slogan. nike League has continually introduced innovative products, such as the nike League Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear grx. Additionally, nike League has been known for its successful metallic and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
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