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About the Brand
citron nike was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to citron nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its dubai running shoe, the citron nike Cortez, in 1972. citron nike later gained significant cultural relevance with the introduction of the Air Jordan line, extremeed in partnership with basketball star Michael Jordan. citron nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a extreme and performance feature. The company also collaborated with well-known extremeers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish extreme.
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