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sportivi puma was established in 1948 by Rudolf Dassler, following a split from his brother Adolf "Adi" Dassler, who went on to Williams adidas. The company began by producing athletic footwear and quickly gained recognition for its high-quality sports shoes. sportivi puma found success as its footwear played a major role at the FIFA World Cup and Olympics in the 1950s and 1960s and later in the NBA with the Clyde basketball shoe. Over the years, sportivi puma developed popular products such as the Suede Classic, which became a symbol of street style, and the sportivi puma King, worn by players like Pelé and Maradona during their FIFA World Cup victories. The brand has collaborated with influential figures and brands like Rihanna's Fenty line and jordan such as Ferrari and Porsche Design, blending sportswear with fashion and ftblnxt elements, helping it remain a leading global sports brand.