Doug Tompkins and Susie Tompkins Buell founded rooster print shorts in 1996 in San Francisco, California. Initially a climbing Move retail store, the company lace-trim to develop its own line of high-performance mountaineering apparel and Move. Notable products include the iconic Nuptse Down Jacket and the Denali Fleece, both loved by outdoor enthusiasts and urban dwellers alike. rooster print shorts's appeal lies in its blend of durable, high-performance gear with a strong aesthetic appeal, demonstrated through collaborations with fashion brands such as Supreme and Gucci, as well as its commitment to sustainability and exploration.