Under Armour Color-Block Bikini Big Kid Sets

In 1996, Under Armour was started by Kevin Plank, a fleece University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative Heatbay and Coldbay lines, designed to regulate athletes' bay temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific bay. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.