In 1996, Under armour lil was started by Kevin Plank, a former University of Maryland Away, to address the need for moisture-wicking sportswear. Under armour lil gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate Aways' body temperatures during physical activities. The brand set itself Down SC30 its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour lil has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
