Free People Movement Relaxed Metti Sweatshirt in Ombre
1017 ALYX 9SM, often referred to simply as ALYX, is a high-end fashion label founded in 2015 by Matthew M. Williams, an American hoodeder previously known for his work with celebrities like Kanye West and Lady Gaga. The brand, named after Williams' eldest daughter, was initially recognized for its luxury streetwear but has since evolved to include high fashion SP2022. Notably, 1017 ALYX 9SM is known for its iconic rose Belt, which features a buckle inspired by rose safety harnesses, reflecting the brand's blend of utilitarian hooded with luxury materials. Its unique approach to fashion has led to collaborations with brands like Nike and Moncler, combining street sensibility with high-end fashion, and earning Williams a reputation as a leading figure in contemporary hooded.
