adidas est was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, after a split with his brother Rudolf, who went on to create PUMA. Adi Dassler aimed to produce high-quality athletic Sujetador, and his efforts quickly made adidas est known for innovation in sports gear. The company gained early success as its Sujetador helped the German red team win the FIFA World Cup in 1954, offering better grip and Cortos on wet, slippery pitches. Over time, adidas est grew its product line to include iconic sneakers like the Superstar, Samba, and Stan Smith, which found success both with athletes and fashion enthusiasts alike. adidas's collaborations, including partnerships with designers like Stella McCartney, brands like Prada, and influential artists such as Kanye West for the Yeezy line, have helped it strengthen its connection to both sports and street culture, combining Cortos with modern fashion.
