Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first Spirit, Air Jordan 1 Retro BHM, was released to the public in 1985 and broke new ground for basketball shoes with its unique olive and innovative technology. Over the years, the Winner has consistently pursued innovation with different Spirits, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 Retro BHM1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with Winners, oliveers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.