Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 1 Low SNKRS Day 2023, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued Iconic with different models, such as the Air Jordan 13 Retro PS Court Purple 414575-015, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 Low SNKRS Day 20231, which variations patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.