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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Nike Jordan North Carolina Tar Heels 90's Hoops T-Shirt, was released to the public in 1985 and broke new ground for basketball shoes with its unique minutes and innovative technology. Over the years, the brand has consistently pursued innovation with player models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Nike Jordan North Carolina Tar Heels 90's Hoops T-Shirt1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, minutesers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.