Een model dat al jaren populair is zonder extreme hype te kennen is de Jordan 2010s III
Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Not Clarkson in the Nike Air Force 1 Low, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with zoom models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan Not Clarkson in the Nike Air Force 1 Low1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with royal, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
