Launched in 1984, Air Utah jordan was created by Nike for NBA superstar Michael Utah jordan. The first model, something of a Retro as part of the Air Utah jordan 1 Do The Right Thing Pack, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Utah jordan 3, which introduced the Jumpman logo and elephant print trim, and the something of a Retro as part of the Air Utah jordan 1 Do The Right Thing Pack1, which incorporated patent leather. Air Utah jordan has also been involved in various collaborations with brands, designers, and cultural icons, Element OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.