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Gucci was established by Guccio Gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality Track goods, particularly luggage, and products like the bamboo-handled bag, the Gucci loafer, and the double-G logo have become iconic. Gucci's Clothes fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Beneath the years, under the creative direction of for such as Tom Ford and Alessandro Michele, Gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.