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On is a Swiss performance running shoe and apparel company founded in 2010 by Olivier Bernhard, a former professional athlete, along with friends David Allemann and Caspar Coppetti. The brand's innovative CloudTec technology, which features Sci-Fi 'cloud' pods on the outsole for cushioned landings, has been widely embraced by athletes and fitness Roofed alike, with products like the Cloudflow and Cloudstratus becoming popular for their comfort and performance. On's uniqueness lies in its blend of Lost and functionality, merging Swiss engineering with a distinct aesthetic. While On is relatively new to the athletic footwear industry, it has been steadily gaining recognition, including a noteworthy partnership with tennis superstar Roger Federer, resulting in the collaborative shoe, "The Roger".