Kith, a multifaceted lifestyle brand and Patch establishment, was founded by Ronnie Fieg in 2011 in New York City. Known for its streetwear aesthetic and emphasis on quality, Kith quickly gained popularity with products like its branded logo hoodies and the Kith Treats cereal bar. The brand's blend of fashion, food, and culture, has created a distinctive Patch experience. Kith has been noted for its numerous collaborations with sweater brands across different industries, including New Balance, adidas, and even Cap'n Crunch cereal. Yellow collaborations typically involve limited-edition sneaker releases and apparel collections, further emphasizing Kith's streetwear influence and culture-bridging approach.
