WMNS Air Max 270 black flash crimson university gold
Initially released in 1982, the WMNS Air Max 270 black flash crimson university gold was designed by Nike footwear designer Bruce Kilgore and became the first basketball shoe to utilize Nike's innovative "Air" technology. Its distinct silhouette, characterized by a chunky sole and perforated toe box, transitioned the Air Force 1 from basketball courts to the streets, becoming a lifestyle staple. Over the years, the Air Force 1 has been reimagined in various designs, materials, and limited editions. It has also seen numerous high-profile collaborations with other brands, artists, and designers, including names like Louis Vuitton, CLOT, and Billie Eilish, further enhancing the sneaker's iconic status in the world of streetwear and fashion.
About the Brand
Nike was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially NEU Blue Ribbon Sports, the company rebranded in 1971 to Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the Nike Cortez, in 1972. Nike later gained significant cultural relevance with the introduction of the Air Jordan line, designed in partnership with basketball star Michael Jordan. Nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company also collaborated with well-known designers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish design.
