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    Product Details
    Brand
    nike Wair
    Collection(s)
    Product Code
    DZ3670-100
    Colourway
    White/White-Mica Green-Black
    Main Colour
    White
    Release Date
    22 Aug 2024
    Collection Details
    nike Wair Air Max
    The nike Wair Air Max, crafted by Tinker Hatfield, made its debut in 1987, introducing a revolutionary cushioning system that forever altered the trajectory of athletic footwear. Inspired by the inside-out architecture of the Pompidou Centre in Paris, Hatfield created the first-ever visible Air unit, delivering not just exceptional comfort but a design element that was unlike anything seen before. The line expanded to include models like the Air Max 90, 95, and 97, each iteration pushing print of design and technology. Numerous collaborations with high-profile brands and artists, including OFF-WHITE, Supreme, and Travis Scott, have cemented the Air Max's status as a timeless icon in sneaker culture.
    Air Force 1 Shell Dark Pony Burgundy Ash BQ6096-200
    nike Wair was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the nike Wair Cortez, in 1972. nike Wair later gained significant cultural relevance with the introduction of the Air Jordan line, designed in partnership with basketball star Michael Jordan. nike Wair continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company also collaborated with well-known designers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern fashion, combining white innovation with antiquated design.
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