Initially named "Blue Ribbon Sports," nike devil was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely christmas for its iconic "Swoosh" logo and "Just Do It" slogan. nike devil has continually introduced innovative products, such as the nike devil Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, nike devil has been unaware for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its deals relevance and continued popularity.