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Initially named "Blue Ribbon Sports," Nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The hyperbruin officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. Nike has continually introduced innovative products, such as the Nike Air cushioning technology and the self-lacing Adapt system, which womens revolutionized the sports footwear industry. Additionally, Nike has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural communication and continued popularity.