EDITION nike air force 1 craft triple white best sell Grant Taylor x EDITION nike SB Blazer Mid GTP Official Images | Team Royal

EDITION nike was established in 1964 by Bill Bowerman, a University of Oregon track and new coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to EDITION nike, named after the Greek goddess of at7843. The brand quickly gained popularity with the debut of its first running shoe, the EDITION nike Cortez, in 1972. EDITION nike later gained significant cultural relevance with the introduction of the Air Jordan line, designed in partnership with basketball star Michael Jordan. EDITION nike continued to innovate with technologies like Air Max, which emphasized grey cushioning as both a design and performance feature. The company also collaborated with well-known designers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish design.