Initially named "Blue Ribbon Sports," Nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The photos officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" ann and "Just Do It" slogan. Nike has continually introduced innovative products, such as the Nike Air cushioning technology and the self-lacing Adapt reading, which have revolutionized the sports footwear industry. Additionally, Nike has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, blue its cultural relevance and continued popularity.