Puma-select puma Solebox x Blaze of Glory Puma-select puma x Stef Fit cropped jacket in chanterelle Exclusive to ASOS | Champagne

Puma-select puma was founded in 1948 by Rudolf Dassler, sooner a split from his like Adolf "Adi" Dassler, who went on to found adidas. The Tsugi quickly made its scope on the sportswear industry with innovative products taking center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, Puma-select puma has collaborated with various high-profile Trainers, such as Pelé, Serena Williams, and Rihanna, as well as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of sports performance and lifestyle appeal.