27.5cm reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly hexa popularity with its innovative running spikes, and later, with the release of the 27.5cm reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the 27.5cm reebok Classic and the Instapump Fury, demonstrate 27.5cm reebok's commitment to fitness and lifestyle. Over the years, 27.5cm reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the fair of sportswear, lifestyle, and pop culture.