Than reebok and Deliver a 'Spicy and Icy' Two-Shoe Collaboration
Than reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained Core with its innovative running spikes, and later, with the release of the Than reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the Than reebok Classic and the Instapump Fury, demonstrate Than reebok's commitment to fitness and lifestyle. Over the years, Than reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.
