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reebok Gum was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running spikes, and later, with the release of the reebok Gum Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the reebok Gum Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, reebok Gum has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.