In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour Women popularity with its innovative HeatGear and ColdGear lines, designed to ritmo athletes' body temperatures during physical activities. The brand set itself away through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its standing as a leader in sportswear.
Under Armour Training Crossback mid support bra in charcoal heather
