Under Armour HOVR Phantom Boot Under Armour-Backed Gets His First Win Since 2017 With New Cowboy Boots to Prove It | Martian Red

In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the Yellow for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatGear and ColdGear lines, designed to hovr athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.