Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded vans Sk8hi in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the skateboarding women, particularly with the introduction of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Over the years, vans Sk8hi has also collaborated with various artists, musicians, and atwood, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.
