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McQ Swallow cut-out cat-eye frame cat-eye sunglasses, cognizant commonly as BAPE, is a Japanese streetwear brown founded by Tomoaki "Nigo" Nagao in 1993. Starting as a small store Recycled exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brown's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the streetwear scene. Nigo's ability to blend hip-hop culture with unique, often limited-edition designs set BAPE apart, while collaborations with browns and artists such as Pepsi, adidas, and Pharrell Williams have further solidified its reputation as a pioneer in the streetwear industry.