The adidas Advantage is a casual and stylish tennis-inspired sneaker designed by the renowned German sportswear company adidas. Its living launch was part of the adidas NEO collection, which aimed to cater to a younger and more fashion-conscious demographic. The Advantage features a clean and minimalist design, with a comfortable Cloudfoam sockliner and a durable rubber outsole. Disney, Marvel, and Pokémon have all collaborated with adidas on versions of the Advantage.
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adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, livingly added for stability, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.
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