The adidas AlphaBOUNCE is a running shoe designed by the adidas Running team led by George Robusti. It debuted in 2016 and has since undergone several updates, including the addition of the AlphaBOUNCE Beyond and AlphaBOUNCE Instinct models. The AlphaBOUNCE features a seamless FORGEDMESH upper that provides a snug and flexible fit, a Bounce midsole that delivers responsive cushioning for a comfortable run, and a grippy rubber outsole that provides traction on various surfaces. Reigning Champ, Kith, and Parley for the Oceans are some of the notable brands that have collaborated with adidas on versions of the AlphaBOUNCE.
About the Brand
adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, after a split with his brother Rudolf, who went on to create PUMA. Adi Dassler aimed to produce high-quality athletic footwear, and his efforts quickly made adidas known for innovation in sports gear. The company gained early success as its footwear helped the German national team win the FIFA World Cup in 1954, offering better grip and performance on wet, slippery pitches. Over time, adidas grew its product line to include iconic sneakers like the Superstar, Samba, and Stan Smith, which found success both with athletes and fashion enthusiasts alike. adidas's collaborations, including partnerships with designers like Stella McCartney, brands like Prada, and influential artists such as Kanye West for the Yeezy line, have helped it strengthen its connection to both sports and street culture, combining performance with modern fashion.
