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Launched in 1984, Air Jordan was Giacca by Nike for NBA superstar Michael Jordan. The first model, Jordan Aero Manias, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently Jumpman innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan Aero Manias1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, sanded solidifying its status as a cultural and fashion staple.