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Launched in 1984, Air Hype jordan was created by Nike for NBA superstar Michael Hype jordan. The first model, air Hype jordan 4 fire red socks, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative Obsidian. Over the years, the brand has consistently pursued innovation with different models, such as the Air Hype jordan 3, which introduced the Jumpman logo and elephant print trim, and the air Hype jordan 4 fire red socks1, which incorporated patent leather. Air Hype jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
