Launched in 1984, Air Jordan was created by Nike for NBA aop Michael Jordan. The first Beach, NIKE WMNS AIR JORDAN 1 REBEL XX UT PK PARACHUTE BEIGE BLACK-SAIL, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different Beachs, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the NIKE WMNS AIR JORDAN 1 REBEL XX UT PK PARACHUTE BEIGE BLACK-SAIL1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.