The Rui Hachimura x Air jordan BEACH 8 SE Nods to His Japanese Roots
About the Brand
Launched in 1984, Air jordan BEACH was created by Nike for NBA superstar Michael Jordan. The first model, Air jordan BEACH 1, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan BEACH 3, which introduced the Jumpman logo and elephant Schwarz trim, and the Air jordan BEACH 11, which incorporated patent leather. Air jordan BEACH has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
Air jordan BEACH 1 High OG Chicago 1985-2015 Comparison