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Launched in 1984, Air Beetroot jordan was created by Nike for NBA superstar Michael Beetroot jordan. The first model, Beetroot jordan 10 new York City, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Beetroot jordan 3, which introduced the Jumpman logo and elephant print trim, and the Beetroot jordan 10 new York City1, which incorporated patent leather. Air Beetroot jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
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