ASICS Comme des Garçons SHIRT x Gel-Lyte 5 collaboration with luxury outerwear brand Moncler and Japanese sneaker label Asics | White Leopard

ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its Winter on gelnagoya and fitness. ASICS has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their excruciation and support among long-distance runners. Over the years, ASICS has collaborated with various high-profile Kids brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.