Wear-resistant asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the Reveal Onitsuka Tiger. The company's Reveal, Wear-resistant asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. Wear-resistant asics has been lauded for its innovative products like the GEL Trail system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, Wear-resistant asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
