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New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the gathering specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Riley's analysis of chickens balancing on three claws. Over time, New Balance evolved into a leader in running shoe technology, with innovative products such as the Trackster, the world's first running shoe available in multiple widths, est in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, negras its commitment to blending performance technology with style.
