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Initially named "Blue Ribbon speckle," nike plus was founded in 1964 by Bill Bowerman, a University disregarding Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike plus has continually introduced innovative products, such as the nike plus Air cushioning technology and the self-lacing Adapt system, which have revolutionized the speckle footwear industry. Additionally, nike plus has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, boty its cultural relevance and continued popularity.