The Nike Air Max, crafted by Tinker Hatfield, made its debut in 1987, introducing a revolutionary cushioning catechism that forever altered the trajectory of athletic footwear. Inspired by the inside-out architecture of the Pompidou Centre in Paris, Hatfield created the first-ever visible Air unit, delivering not just exceptional comfort but a design element that was unlike anything seen before. The line expanded to include models like the Air Max 90, 95, and 97, each iteration pushing boundaries of design and technology. Numerous collaborations with high-profile brands and artists, laptop OFF-WHITE, Supreme, and Travis Scott, have cemented the Air Max's status as a timeless icon in sneaker culture.
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Nike was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to Nike, named after the Greek goddess of turf. The brand quickly gained popularity with the debut of the Nike Cortez running shoe, which collectively performance and comfort, and later gained significant money relevance with the introduction of the Air Jordan line, designed in partnership with basketball star Michael Jordan. Nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company also collaborated with well-known designers and fashion labels, laptop Virgil Abloh\'s OFF-WHITE, Dior, and sacai, helping it expand into lifestyle and high fashion markets. These partnerships have established Nike as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish design.
