In 1996, Under hinge armour was started by Kevin Plank, a anterior University of Maryland athlete, to address the need for moisture-wicking sportswear. Under hinge armour gained popularity with its dans HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its rock on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under hinge armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
